About Us

Our Story

Pamela Laird. The name that everyone who’s anyone in the Irish beauty industry has heard, and used, on more than one occasion.

She’s the first point of call when you need your nails ahead of photoshoot to be, well... nailed. She’s also on the last-dialled list of models, editors and beauty experts thanks to her expertise in pretty much every aspect in the beautisphere.

Pamela has since switched focus and is the creator of the revolutionary beauty brand Moxi Loves. 

Moxi Loves is the hottest name in the industry and is bringing innovative, clever, clean beauty products to the masses. At the forefront of emerging trends, the brand is designed to make travel beauty simple, fun and affordable. 

The brand was developed through Pamela's experiences growing up. Her mother owned her own beauty salon and from a young age Pam was completely immersed in all things cosmetic. It wasn't long before she herself became totally obsessed with the products and she decided her passion was clear.

With her mother owning her own beauty salon, Pam found herself immersed in the beauty industry and it wasn't long before she became totally obsessed. 

For her, there really was never any other option other than beauty, and a few years ago Pamela recognised the opportunity to create something that could really make a difference. 

She decided to make changes to current products on the market, and focused on making good skincare and beauty hacks available to all, and Moxi Loves was born!

I wanted convenient products, but without having to compromise on the quality. Moxi Loves is all about the minimal, considered ingredients. We develop smart, quick, practical bits of kit designed to simplify your beauty routine"

Award Winning Products


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